International Wildland Fire Prevention Week offers marketing opportunity
Take the best that exists and make it better. If it doesn't exist, create it.
— Sir Henry Royce
As a global organization, the IAWF is committed to helping the public become better informed about working and living in fire prone landscapes. To help accomplish this task, the IAWF will be recognizing International Wildland Fire Prevention Week twice annually beginning in May 2011. For those that currently recognize a different period for International Wildland Fire Prevention Week, we hope you will take advantage of the IAWF selected week as well. Remember, prevention outreach is really about marketing. So if in May you are in the midst of winter — just shift the message. Marketing is about being able to sell a product or service 365 days a year. We hope each of you will join us. More information will be available shortly — so stay tuned!
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